From messy to meaningful.
Across startups and scale-ups
Design & Product Consultant
FinTech and WealthTech · Design Systems, New product launch
Mar 26 - Present
Wayground (formerly Quizizz)
Edtech · SaaS, 0 to 1 initiatives, Design Systems
Jan 23 - Dec 25
Pratilipi
Consumer Media · Monetisation and Growth
May 21 - Dec 22
Impact App
HealthTech Startup · Designing for empathy and health
Aug 18 - May 21
Sattviko
FMCG · Core Team Member
Sep 17 - Aug 18
Capgemini
Software Engineer
Sep 16 - Sep 17
I Build in Ambiguity
I work in the messy middle of early products, where ideas are still vague, stakes are high, and nothing is fully figured out.
Over the past 9+ years, I’ve helped turn that ambiguity into real, shipped products across consumer and EdTech; from first versions to platforms used by millions.
I’ve led zero-to-one bets, built monetization systems for non-traditional markets, scaled design systems across large orgs, and taken products through high-pressure launches.
Kind words from some amazing folks
Deepak Cheenath
Co-Founder, Wayground (formerly Quizizz)
"Aayush is an outstanding all-round product designer, and a budding design leader. He has a great ability to work well with product and engineering counterparts, resulting in quick decision-making and a positive team dynamic. He has a flair for great aesthetics, while still prioritising functional and intuitive UX. Crucially, in a chaotic startup environment, he is a pragmatic designer who able to work within time and resource constraints, while still ensuring that core user concerns are addressed. He led design end-to-end on multiple successful product launches at Quizizz, and his work elevated both the product experience and the team’s execution speed. I always heard stellar feedback from cross-functional stakeholders and fellow designers alike, which is pretty rare! Without a doubt, he was one of the most respected designers on our team. I would gladly work with him again in the future."
Aprajit Kar
Head of Design, Pincode | Ex HOD, Wayground
"Aayush has always been a dependable leader and mentor to the team. His hands-on expertise has helped the team find direction in testing situations. The team benefited by having him around as a manager when they sought advice, and as a mentor when they required design direction. His craft shone particularly when he single-handedly redesigned the presentation-based learning modules called Lessons, drawing inspiration from competitors and industry leads. He demonstrated his rigor during the rebranding exercise that had significant overlap with our design systems. It was great to have him as a manager on the team and would love to work with him in future. Cheers!"
Ritika Tawani
Strategy Lead, Uber AI | Ex- Wayground Business Head
"Aayush worked closely with me as the design lead for a new Quizizz (now Wayground) product, Quizizz for Work. He’s one of the rare designers who pairs strong design instincts with business acumen and product thinking. That combination made him invaluable to our small, fast-moving team. Beyond the work, Aayush consistently elevated team morale - bringing energy, and positivity to every discussion."
Ankit Pandole
Head of Design, Pratilipi
"Aayush consistently demonstrated a strong problem-solving mindset. He was my go-to person for anything related to UI and motion design, and his judgment was dependable even in ambiguous situations. Beyond his individual craft, he actively raised the overall skill level of the team. This ranged from training designers to produce consistent, high-quality cover images to enabling the operations team to deliver better translations through clearer design systems and guidance. He is also genuinely strong with people. Aayush built lasting working relationships across the organization, not limited to design, which made collaboration smoother and outcomes better. His ability to bridge design, operations, and other functions was one of his most valuable strengths."
Natasha Goodwin
Sr. Product Designer, Wayground
"Aayush is one of the most inspiring design leads I’ve worked with. He’s super hands-on and knows his UX stuff inside out, but also knows how to lead a team without micromanaging - he pushes you to think better and solve problems creatively. Which is what makes me respect him immensely. He takes the time to understand each teammate individually, helping them grow in ways that suit them best. On top of that, he has a strong voice at the table, shaping product strategy and guiding discussions across teams. People naturally look up to him for both design insight and practical guidance."