Rebranding Quizizz
This project fundamentally shaped how I approach design leadership. At scale, impact comes less from individual screens and more from the systems, clarity, and decisions that enable hundreds of people to ship quality together, especially under pressure.
Impact at a glance
Led end-to-end execution of Quizizz’s company-wide rebrand across product, design system, engineering, marketing, and sales
Coordinated 150+ engineers, 20 designers, 20 PMs, and multiple cross-geo teams (US & India)
Took Design System coverage from ~27% → near-complete, enabling scalable rollout
Executed a high-risk domain migration ahead of US Back-to-School season
Shipped ~95% of scope on time under a strict 3-month deadline
Resulted in strong positive feedback from teachers and visible buzz across support channels and social media
Context & Problem
Quizizz was widely perceived as a gamified quiz platform, despite having evolved into a much broader classroom solution—supporting LMS integrations, classes, accommodations, multiple question formats, and more.
The company decided to rebrand Quizizz to clearly signal that we are more than quizzes—a full classroom engagement platform.
Early in the year, Quizizz partnered with multiple branding agencies to define a new brand name and identity. Once finalized, the most complex phase began: executing the rebrand across the entire ecosystem—quickly, safely, and at scale.
