Pratilipi FM Premium
Pratilipi FM is an audio story platform that has millions of audio stories in 9 Indian languages.
How will users discover premium?
Discovery had to be high-visibility but low-friction. We introduced multiple entry points paired with a first-time onboarding flow to educate users without overwhelming them.
A lightweight onboarding flow uses subtle micro-interactions to guide users to the new Premium home and their updated Profile location instantly.
Premium Home
A dedicated hub for all paywalled stories, creating a clear destination for high-value content.
Carousel on Homepage
Top premium stories are surfaced right on the Home feed, bridging the gap between discovery and purchase.
Story details screen
Contextual premium tagging on the story screen sets clear expectations before the user hits play.
Contextual Paywall
An audio prompt and visual paywall appear on locked episodes to capture intent when curiosity is highest.
Payment Flow
All purchase intent funnels into this scalable plans screen, designed to work seamlessly across 9 languages. We kept the pricing upfront and transparent. To make the decision feel tangible, we added haptic feedback when switching between plans, adding a layer of tactile delight to a digital transaction.
Plans screen
Visual hierarchy guides users to the best offer without obscuring others.
Choose a Plan
Users retain control: they can buy a single story for a small fee or unlock everything at once.
Premium Overlay
A focused overlay state strips away distractions, forcing a clear choice while reinforcing the primary value proposition.
Post Purchase
The experience doesn't end at payment. We needed to reassure users that their purchase was successful and clearly distinguish their premium status throughout the app.
Renewal nudges
We replaced generic alerts with a unified widget system that keeps users informed of their status and renewal dates without being intrusive.
Unlocked Status
Premium stories are visually distinct, reinforcing the value of the purchase every time a user browses.
Profile
The profile gets a premium facelift. A gold stroke and badge serve as a status symbol, reminding the user of their active subscription.
Impact
In the first 6 months of launch:
Total Purchases from 340 Premium stories
Purchased more than 1 story
Max stories purchased by a single user.